Turns out it's "Twinkie Week" here on the ol' meathook. Saw this on Serious Eats and couldn't resist sharing this oddity:

"Stick halved Twinkies in a Bundt cake pan full of chocolate cake batter and you end up with a Twinkie Tunnel Bundt Cake (from The Twinkies Cookbook) where every slice of cake has a Twinkie center. Unfortunately, the creaminess is lost during baking, but "the bottom of the cake does have an interesting brulée quality to it, where the cream filling escapes and crystallizes.""

Who makes this s*** up? I mean, who sits there and goes, "I should cut Twinkies in half lengthwise and embed them in my next bundt cake" and then does it? It would never have occurred to me. Although now I kind of want to try it, just to see what it's like.

Then again, let's be honest. It's probably pretty gross.